All Testa's "isms": Turin celebrates its advertising genius

Painter, animator and designer: Armando Testa was an all-round innovator, but he was particularly attached to the world of advertising, becoming one of its most important icons ever. A revolutionary who, by introducing the principles of minimalism and tag lines, radically changed the history and trends of this sector.

In order to commemorate and pay homage to his extraordinary works, his city of Turin has decided to organise an exhibition entirely dedicated to him and to the nucleus of his most representative works, including a series of posters from his early period.

The exhibition – entitled “All the ‘isms’ of Testa” – is hosted until 24 February 2019 by the Sala Chiablese of the Musei Reali in Turin’s Piazzetta Reale.

Three months to immerse yourself in the ideologies of the genius from Turin, which will be open every day from 10am to 6pm: on display are over a hundred works, all produced between the 1940s and the 1990s and personally selected by Gemma De Angelis Testa and Gianfranco Maraniello, director of Mart in Rovereto.

An informative and cultural itinerary that highlights the close link between art and advertising that has always guided the Turin designer.

This is an unmissable event not only for those interested in advertising, but on the contrary, it is suitable for everyone: an exhibition that can open the mind of any type of public and at the same time keep alive the memory of the genius Testa and the fame of his works.