Aurora Pen writes a new chapter: inaugurated the Boutique in Milan

18 October 2021

An exciting new chapter enriches the long history of Aurora Pen. A leader in the production of writing instruments, the company is continuing the growth that has characterized recent years: founded in 1919, the historic Turin-based manufacturer has written Italian history for more than a century and continues to do so by renewing itself while remaining faithful to its traditions.

One of the purest symbols of Made in Italy, however, has recently embarked on a process of broadening its economic and working horizons, expanding its brand beyond the Turin core, where the company’s heart continues to beat strongly. And so, after the one in Rome, the new Milanese boutique was officially opened last week.

An event that took place, specifically, on the day of Thursday, October 14, 2021: a grand opening that proved to be an expected success, with great enthusiasm and a heartfelt participation of extremely welcome figures. Located in Via San Pietro all’Orto, just a short distance from Monte Napoleone, the Milanese boutique is another fundamental step in the growth of the Aurora Pen brand.

A location that continues in the wake of refinement and elegance, the hallmarks of the brand since its inception. The project is part of the company’s investment plan and contributes to the qualitative development of the physical presence of the brand on the national and international territory.

“Opening in Milan is a challenge. Today more than ever. Through our boutiques we aim to give customers an immersive experience. Ours is a product of excellence, a handicraft that should be admired up close and tried on in order to appreciate every detail, as well as its value.” the words of Cesare Verona, President and CEO of Aurora.

The project of the boutique, which covers a total area of about 60 square meters divided into two floors, was entrusted to the architect-designer Fernando Mosca: symbolic and significant, the inspiration behind the space is the stroke of the fountain pen.

Mediability is proud to work alongside an expanding company that is always ready to renew itself like Aurora, to which it offers press review services, social page management and the creation of original campaigns.