Category: Analysis & Review

Maserati honours Sir Stirling Moss

A prototype of the Maserati MC20, Maserati’s new super sports car, pays tribute to Sir Stirling Moss, the English driving ace who passed away on 12 April at the age of 90, giving the new MC20 prototype a personalised livery with the “signature” of the famous British driver. A new design has been chosen for […]

Alfa Romeo presents the Quadrifoglio version of its most powerful cars

On 7 May, Alfa Romeo presented the new 2020 Quadrifoglio versions of its two flagship cars, the Giulia and Stelvio, at a press conference. Despite the critical situation, Alfa Romeo did not want to give up presenting its supercharged models to its loyal public. The revamped Giulia and Stelvio Quadrifoglio are the showcase of Alfa […]

A unique customer experience for Giulia GTA and GTAm

Alfa Romeo is celebrating its 100th anniversary this year and has decided to celebrate this important milestone together with its fans. On 2 March, the brand enthusiastically presented the Giulia GTA and GTAm, which represent the rebirth of a legendary car. The new GTA is inspired by the 1965 “Gran Turismo Alleggerita”, has extraordinary technical […]

Mopar always at its customers’ side

Mopar, the authorised division for the resale of spare parts fitted to FCA models, wanted to reassure its customers with a press release in which it illustrates how the company has decided to implement concrete actions to support, through its network of Authorised Repair Shops, those citizens who, despite the health emergency, are working for […]

Why is it important to do a competitor analysis?

The dream of every entrepreneur is to be the first in their field, undefeated and even a little envied by everyone. Perhaps even being the only one in your field: owning the whole market, dominating it and not having to face any rivals. But unfortunately the reality of the situation is quite different. The market […]

Francis Ford Coppola’s letter to Italy

On 7 April, the famous Italian-American director Francis Ford Coppola celebrated his 81st birthday in an unusual way. The director, who has always been very attached to his origins, lent his voice to a video dedicated to Italy, which was then published on Fiat’s social pages. A gift for his home country, which is going […]

FCA at the forefront of the fight against the Coronavirus

The Agnelli family and all the companies linked to FCA (Fiat Chrysler Automobiles) have always been active in Italian community life. Even during this emergency that is affecting the whole region, the great Turin-based company has not shied away. On the morning of 24 March, a moving video entitled ‘Hymn to the Streets’ was posted […]

MASERATI MC20: the tests of the new super car prototype begins

Maserati celebrates its return to racing with the new MC20 (Maserati Corse 2020), the evolution of the victorious MC12. The new super sports car model was created by the Maserati Innovation Lab and will be produced in the historic Viale Ciro Menotti plant in Modena. The car will be unveiled at the end of May […]

The new electric Fiat 500 presented in Milan

“Milan doesn’t stop, Italy doesn’t stop, Fiat doesn’t stop, Fiat starts again and does so with a totally new car”, these are the words that Olivier François, FCA’s Chief Marketing Officer, used to introduce the Turin-based company’s new electric car. The Triennale hosted the event, reserved for the Italian press, an important step for the […]

Alfa Romeo Giulia GTA and GTAm: a legendary comeback

Alfa Romeo has not been intimidated by the cancellation of the Geneva Motor Show and has launched, via a video presentation on their official website, the two new variants of the Giulia: the GTA and the GTAm. The company pays tribute to one of its most iconic models by applying to the Giulia Quadrifoglio the […]

Ferretti Group wins Boot Düsseldorf 2020

The Düsseldorf 2020 Boot has just come to an end, one of the most important European nautical events of the winter season, where Ferretti Group once again attracted attention with its new products. Innovation and nautical avant-garde are the key words with which the group presented itself at Boot 2020. Boot has always been the […]

New Fiat 500 and Fiat Panda hybrids: the future of sustainability

2020 marks the beginning of the FCA Group’s electrification journey with the launch of the new Fiat 500 and Panda Hybrid. Both leaders in the city car sector, the Fiat 500 and Fiat Panda are ready to adopt the new hybrid technology without losing the characteristics that have always distinguished them: the first will maintain […]