Blog: Marketing

In 2026, brands win by behaving like real people.

Nostalgia and familiarity transform the past into modern communication strategy.

The Case of Quentin Tarantino and Kill Bill: The Whole Bloody Affair

Nutella in space: when a brand becomes cultural, relevant symbol.

MattIA takes shape: industrial AI made tangible and accessible

INPS renews youth communication through accessible, empathetic and smart digital platform.

Milano-Cortina 2026 launches phygital Olympics, transforming spectators into immersive protagonists.

TikTok tests AI avatars, boosting advertising speed while challenging creator authenticity.

Gen Z uses TikTok as search, reshaping SEO and brand strategies.

Affinity goes free, challenging Adobe and democratizing the global creative ecosystem.

Instagram Backdrop democratizes creativity with AI, accelerating production and reshaping social strategies.

AI accelerates corporate communication, but human insight remains absolutely essential.