Blog: Marketing

Juventus is not only one of the most famous football teams in Italy, but also globally. Over the past few years, sports communication has suffered a…

In a world where an abundance of messages, logos, and slogans are the norm, British Airways has chosen a completely different path by presenting the new…

Coldplay is one of the most celebrated and beloved bands in the world, known not only for their captivating music but also for their ability to…

Taylor Swift  is not only one of the most influential artist of our time, but she represents a unique culturale and commercial phenomenon. Her ability to…

“Inside Out 2” is the new animated film by Pixar, released in theatres the last 19 June. In less than a month from his launch, the…

A few months ago, Dove launched the "The Code" campaign to celebrate the 20th anniversary of its famous "Real Beauty" initiative. The company, dedicated to promoting…

Consistent with the 'World Without Waste' strategy launched in 2018 to combat the waste problem, Coca-Cola has introduced its new 'Recycle Me' campaign with the aim…

Two years after new Global CEO took office, Decathlon has decided to innovate with a new market positioning, a new visual identity and a brand purpose…

"Show, don’t tell". This is the guiding principle of experiential marketing, a discipline that has been increasingly taking hold in the world of brands over the…

Companies aiming to stay competitive and relevant can employ rebranding as an essential strategy in the ever-changing worlds of business and marketing. More than ever, companies…

The news had been leaked for a few months due to a leak dating back to July this year, but now it is official: LinkedIn is…

Digital audio advertising is booming, thanks in part to the explosion of platforms for audio streaming, music enjoyment, podcasts, audiobooks such as Spotify, and some radio…