Blog: Marketing

Digital audio advertising is booming, thanks in part to the explosion of platforms for audio streaming, music enjoyment, podcasts, audiobooks such as Spotify, and some radio…

On June 2nd the French parliament approved the draft law governing the online promotional activities of influencers, recently accused of not having complied with the criteria…

The videogame is turning pink among many other news in the collaboration between Barbie and Microsoft. We’re almost there: the highly anticipated Barbie movie directed by…

Originated in the last years of the nineteenth century by its originator Elmo Lewis, the AIDA model represents one of the pillars of marketing. The word…

It was presented just a couple of weeks ago, but it has already been widely talked about. We are talking about the tourist promotion campaign “Italy.…

The second trailer of the highly anticipated Barbie movie was released just a few days ago but has already set the web abuzz, three months before…

As the name itself reveals, the Creator Economy is a type of economy that revolves around the creation of various types of content-video, written, audio, etc.…

Nowadays, the topic of corporate sustainability is more relevant than ever. We hear more and more about sustainable practices, but it is necessary to properly understand…

During the Sanremo Festival, many brands used singers’ faces to create memes and real-time content on social media. But is it legal to do so? To…

The society in which we live is now increasingly being confronted with issues such as awareness, attention to the rights of all social groups, mobilization, and…

The most anticipated Italian music kermesse of the year is just days away. The Sanremo Festival, now in its 73rd edition, will take place on the…

While it is true that the year begins on the first of January, it is also true that predictions about the performance of 2023 did not…