The Marvel Universe never ceases to surprise its fans, and the latest film "Deadpool & Wolverine" is the perfect example. On the occasion of the release…
The Paris 2024 Olympics are not just a globally significant sporting event, they also represent an extraordinary opportunity to showcase the most innovative communication and marketing…
Digitizing procedures and experimenting with Artificial Intelligence to support Municipalities in the preliminary phase of administrative acts. These were the clear needs at the heart of…
A few months ago, Dove launched the "The Code" campaign to celebrate the 20th anniversary of its famous "Real Beauty" initiative. The company, dedicated to promoting…
Consistent with the 'World Without Waste' strategy launched in 2018 to combat the waste problem, Coca-Cola has introduced its new 'Recycle Me' campaign with the aim…
Two years after new Global CEO took office, Decathlon has decided to innovate with a new market positioning, a new visual identity and a brand purpose…
"Show, don’t tell". This is the guiding principle of experiential marketing, a discipline that has been increasingly taking hold in the world of brands over the…
Disney's new invention has recently been released: HoloTile, the floor that allows people to walk without moving. Lanny Smoot, imagineer - a crasis of the English…
In an increasingly connected and complex world, communication analysis has become an indispensable tool for any company aiming to maintain its competitive advantage. It consists mainly…
Taylor Swift is not only one of the most influential artist of our time, but she represents a unique culturale and commercial phenomenon. Her ability to…