Category: Social in pills

Social network, Clubhouse is the news: what it is, how it works and how to join

The world of social networking is constantly evolving: it may sound like a saying, but facts speak for themselves and provide further proof. Who has never heard of Clubhouse? That’s right. In recent weeks, the latest frontier of the social world has become very popular and is already on everyone’s lips – and on their […]

Social media reports: what they are and why to create them regularly

Interacting and exchanging information with technology on a day-to-day basis has become an essential part of any business. Being trained and competent in terms of social media management is no longer an option to add to your skills, but a necessary requirement. However, not everyone thinks about the other side of the coin: it is […]

Social media secrets: when to publish and why

Hands up whoever is completely absent from social networks today. No profile, no avatar, no interest in the flow of news and potential knowledge that this universe makes available to us with increasing frequency. The number of hands raised is certainly small: social networks have been part of our daily lives for some time now […]

Social Media Trend: what does the 2021 report show?

As we all know, whatever happens in our lives has consequences. The Covid-19 pandemic is no exception. Therefore, great consideration must be given to the effects that will still be present in society once the virus is defeated. The mind of the consumer has undergone profound changes during this period, changes that will persist and […]

Instagram implements Guides: what they are, how they work and who can use them

Instagram did it again. That’s right: another evolution on the part of the social giant, which has implemented its structure by offering users a new function, those of Guides. The news is very fresh, with the official release coming in the last few days. But what is it all about in concrete terms? What is […]

Here are the figures from the “Digital 2020 Report”: how to exploit them?

At the beginning of 2020, the annual “Digital 2020 Report” was published, which analyses the world’s public and its relationship with the digital world. Obviously, Italy was also included in the study and some particularly interesting data came out. But before we start analysing the statistics, we need to ask ourselves how important this type […]

Profession: Social Media Manager

The Social Media Manager is the professional figure responsible for managing a company’s social network activities. The job of the Social Media Manager is to grow the brand’s online presence, improve brand awareness, create customer engagement and participation, generate contacts and, last but not least, build audience loyalty. After identifying your target audience and studying […]

How best to advertise a restaurant to ensure its long-term success

As time goes by, the restaurant industry has become increasingly competitive and to be successful in this now battlefield, you really have to go all out. Knowing how to cook is important, there is no doubt about it, but are we really sure that it is enough to guarantee long-term success and stability? Nowadays, pizzerias […]

Instagram removes the likes number: here’s the news in the latest social update

How many of us have happened in recent weeks to no longer be able to see the number of likes obtained by a photo shared on the most popular social network of the moment? Well, yes: Instagram, since the last update of the application, it seems that it no longer allows you to view the […]

Nano influencers: a new marketing strategy in the web 2.0 era

When we talk about “influencers”, how many of us usually think of the famous and highly paid faces of the social world? People who certainly enjoy credibility, personality and who have the power, thanks to their numbers (we are talking about millions or hundreds of thousands of followers) to influence the choices of many people, […]


To ask who they are, what they look like, what their skills are, no one could give an answer. Mythological beings halfway between the TV or smartphone screen and reality, suspended between truth and fiction. And yet everyone, absolutely everyone, knows who we are talking about when we say the term ‘influencer’. Literally, an influencer […]

Carpe Diem: what Instant Marketing is and why it pays to use it (well!)

How many times have we burst out laughing in front of the irreverent posts on the Ceres Facebook page, or in front of the black humour of the Taffo creatives? If you don’t know what we’re talking about, we suggest you take a look at their pages, because these are just two examples of companies […]