Ferretti Group wins Boot Düsseldorf 2020

30 January 2020

The Düsseldorf 2020 Boot has just come to an end, one of the most important European nautical events of the winter season, where Ferretti Group once again attracted attention with its new products. Innovation and nautical avant-garde are the key words with which the group presented itself at Boot 2020.

Boot has always been the ideal stage for previewing the latest innovations and flagship products for the new boating season. More than 1,800 exhibitors from over 60 countries.

Ferretti’s magnificent stand was a real point of attraction, thanks to its innovative concept featuring welcoming and original lounges, each dedicated to one of the Group’s brands, and a very spacious VIP area complete with an American bar.

Ferretti Group has presented the new Pershing 7X in a world preview, which expands the current range of the brand and enters the market segment above 20m as a competitive product that represents a real evolution both in terms of style-functionality and performance. There are several innovations in terms of design and volume, without sacrificing technology and performance; in fact, the new Pershing 7X will easily reach a maximum speed of 50 knots, ensuring maximum comfort and full safety.

The Riva Dolceriva makes her debut on the German market, a nautical masterpiece born from the collaboration between Officina Italiana Design and Sergio Beretta, who has been designing the entire Riva fleet for over 25 years, Ferretti Group Engineering Management and the Strategic Product Committee. Riva’s latest exciting creation is a 48′ open, conceived to all intents and purposes to live life on board in unparalleled comfort. The aim is to challenge the market segment with some unprecedented strong points: a brand new exterior design, the maximum exploitation of all spaces on board, an exciting wealth of details that play with references and quotations with the incomparable heritage of the brand.

Next to the première Pershing 7X and Riva Dolceriva, four models of the Group already known to the public and very successful were displayed: Ferretti Yachts 670, Ferretti Yachts 780, Riva 90′ Argo and 48′ Wallytender.

To complete the scenario of new production lines, the models to be presented during 2020 were announced: Riva 88′ Folgore, Ferretti Yachts 500, Ferretti Yachts 1000, 48 Wallytender X and the long-awaited Pershing “TØ project”, which redefines the boundaries of the market segment between 25 and 40 metres, revolutionizing the concept of sports yachts and setting new standards in the pleasure of sailing, with strong points such as high technology, unparalleled performance and unique style.

Mediability, which has been following the Ferretti Group’s press review for many years now, was pleased to support the group on its journey to Düsseldorf and looks forward to a successful 2020.