FPT Industrial, a leader in the industrial engines sector and part of the CNH Industrial Group, has for years been committed to defending the environment through campaigns aimed at raising public awareness and supporting projects for the development of new alternative energy sources. One example is the partnership established in April 2019 with Clean Sea Life, which is engaged in a major campaign to clean Italy’s coasts and seabeds. For the company, which also produces marine engines, protecting the seas is fundamental.
This year, FPT Industrial’s commitment to art was further extended when it became the Main Sponsor of the Italian Pavilion at the 2019 Venice Art Biennale and presented a work by US artist Christian Holstad. The work, entitled “Consider yourself as a guest (Cornucopia)“, is composed of a cornucopia, which in ancient times was a symbol of good fortune and abundance, and produced entirely from plastic waste. The aim is to raise public awareness of the issue of protecting the seas from pollution. The name, the artist explains, was inspired by a sign hanging on a neighbour’s door. The abuse of plastic is upsetting our planet in an unsustainable way; we need to make consumers responsible and direct them towards more ecological practices.
The work was exhibited from 9 to 11 May 2019 on the waters of the Grand Canal, and from 12 May to 12 June 2019 it will be displayed in the courtyard of Ca’ Foscari University in Venice.
Mediability is proud to have monitored the event in real time at the level of press review and media analysis (press, TV, web): FPT Industrial has in fact decided to rely on us to have a complete and enhanced reporting of the event.