Juventus Creator Lab: Innovation and Creativity in Sports Digital Communication

Juventus is not only one of the most famous football teams in Italy, but also globally.

Over the past few years, sports communication has suffered a radical transformation, adopting new approaches in line with the needs of an increasingly connected audience. In this context, Juventus has registered a significant growth in social media.

In fact, for this reason, the club recently decided to modernize its communication, making it more creative through the realization of the Juventus Creator Lab.

This space includes editing offices, production, press office and creative spaces dedicated to leisure, video games and photo shoots. Here, people with different skills meet up and collaborate in order to produce Juventus’ digital content.

The important news is that it was decided to boost social product creation also thanks to some collaborations with

well-known creators such as Belgian football player Celine Dept, with more than 50 million followers and 40 million views per day, and the Brazilian Adonias Fonseca, the first one to have the role of freestyler of the bianconeri club, able to surprise those who watch him play with the ball.

Therefore, this strategy not only aims to entertain fan, but has also had a big impact on promoting the club’s social pages. The creative content is mostly about the club’s football players, who delight in games and challenges, generating enthusiasm and helping to build a stronger bond between the team and its supporters, who in this way feel and integral part of the team’s life. Juventus has been able to humanize its players, making them more accessible and closer to the fans and this is a crucial aspect in the era of social media.

The Juventus’ communication strategy is a clear example of how a football team can introduce innovations in order to reinforce its status, keeping the attention of the team up and in the meantime giving a model for other sports organizations that desire to stay abreast of innovation.

If you are interested in exploring similar strategies, please contact Mediability, the perfect communication agency to meet all your needs.