CNH Industrial N.V. (Naamloze Vennootschap) is an Italian-American, global capital goods group that, through its brands, designs, manufactures and markets agricultural and construction equipment, trucks, commercial vehicles, buses and special vehicles, as well as related engines, transmissions and engines for marine applications. CNH Industrial was formed in November 2012, and subsequently became operational in September 2013, following the merger of CNH Global and Fiat Industrial. CNH Industrial is present worldwide in the agricultural mechanization sector with tractors and equipment under the Case IH and New Holland Agriculture brands, and in Europe alone with the Steyr brand.
Mediability s.r.l. has officially entered into a partnership with this international giant in the industrial vehicles sector: we will be involved in media analysis (quantitative and qualitative) and media monitoring, digital analysis, we will follow and analyse the presence of CNH Industrial on the various media platforms (press, television, radio, web, social networks etc.). We will also follow and monitor forums and blogs, so as to have direct contact with CNH users and test sentiment without filters.
It is with the greatest pleasure and enthusiasm that we at Mediability are about to embark on what can only be a wonderful adventure.