Mediability’s Media Coverage Analysis service: the SCARPA example

16 May 2022

SCARPA is an Italian company with more than 80 years of existence, specializing in the production not only of mountain, climbing and trekking shoes, but also in shoes for trail running, urban style and ski mountaineering. The company makes passion for sports and product care its strong points.

The Parisotto family, which has owned the brand since 1956, has been able to promote the company’s values and customer focus from the very beginning and has passed them on over the years.  To date, SCARPA also has factories abroad but the bulk of its production has remained in Italy.

The company is very attentive to environmental issues and this is also reflected in its Green Manifesto, characterized by the acronym S.C.A.R.P.A. or “Sustainability, Care, Air, Respect, Performance, Authenticity.” SCARPA also uses 100 percent renewable sources, zeroing its environmental impact.

Its products are internationally recognized for being reliable and durable. Worth mentioning is the “MOJITO BIO” urban shoe, which is the first 100% biodegradable SCARPA product. The performance and durability of the fit has remained unchanged.

The latest product from the Asolo factory is the RIBELLE RUN GTX, a waterproof and lightweight shoe perfect for improving one’s performance while maintaining absolute grip and remarkable comfort. This shoe uses Gore-Tex Invisible Fit technology, making it particularly resistant to abrasion.

SCARPA collaborates with several Ambassadors, champions of climbing, mountaineering, trail running and more.

Among the new Brand Ambassadors, one cannot fail to mention American skier Samuel Bode Miller, already an Alpine skiing legend. Winner of no fewer than six Olympic medals, Miller will collaborate on the launch and future evolutions of 4-Quattro, a new, ultra-light, high-performance hybrid alpine ski and mountaineering boot destined to bring strong innovation to the market.

There are many both sports competitions sponsored by SCARPA and those in which its Ambassadors participate. Among the most recent, the brand was the protagonist of the 36th edition of the legendary “Pierra Menta” race, where Italian national team athlete Matteo Eydallin, a SCARPA Ambassador, confirmed his place at the top of world ski mountaineering by winning the men’s race.

It is therefore a source of pride for Mediability to take care of SCARPA’s Media Coverage Analysis. In fact, our specialized team monitors worldwide all publications in which the company is mentioned; it analyzes their contents and periodically releases reports designed according to our client’s needs. In addition, we also deal with corporate benchmarking, performing the same processes for competitors in order to facilitate Media Reputation.

For us, it is an honor to work alongside SCARPA, an Italian company that is definitely important to the world of sports and so attentive to environmental sustainability.