Microsoft unveils new Surface devices and new AI features
On September 21, Microsoft held a special event in New York, during which it revealed a series of interesting news about its Surface product line and the latest innovations in the field of Artificial Intelligence.
One of the main attractions of the event was the introduction of the Surface Laptop Studio 2, the protagonist of the new generation of Microsoft hardware. This high-end laptop maintains the design of its predecessor but brings with it some significant improvements. Its 14.4-inch display can be folded slightly forward, offering remarkable versatility from both an ergonomic and aesthetic point of view. The touchscreen is highly responsive and can be used to interact with the device intuitively.
Under the hood, the Surface Laptop Studio 2 is equipped with a powerful 13th Generation Intel Core i7 CPU, ensuring cutting-edge performance. The biggest surprise is the presence of Intel’s first Neural Processing Unit (NPU) in a Windows PC, highlighting the impact of Artificial Intelligence in the evolution of hardware. This NPU will help improve device performance and efficiency, opening up new opportunities in AI.
Up to 2TB SSD storage and up to 64GB RAM provide plenty of processing power and smooth multitasking. Additionally, the Surface Laptop Studio 2 offers a wide range of connections, including two USB-C ports, a USB-A port, and a microSD card reader. Microsoft also includes the Surface Slim Pen 2 in the box, allowing users to take full advantage of the touchscreen’s capabilities. The pricing for the Surface Laptop Studio 2 in the USA starts at $1,999, making this device a high-end option for those looking for exceptional performance and versatility.
The Surface Laptop Go 3, however, is positioned as an entry-level solution, ideal for students and more limited budgets. With a 12.4-inch touchscreen display and a 12th-generation Intel Core i5 CPU, it offers significantly improved performance over its predecessor. Users can customize RAM and storage, with options of up to 16GB of RAM and 256GB of SSD storage. This laptop maintains the same 3:2 aspect ratio and a resolution of 1,536 x 1,024 pixels.
Connectivity-wise, the Surface Laptop Go 3 features USB-A and USB-C ports, an audio jack, and a proprietary Surface Connect port. The presence of a fingerprint sensor improves security and support for Wi-Fi 6 and Bluetooth 5.2 ensures fast and reliable connectivity. Additionally, it’s important to note that US pricing for the Surface Laptop Go 3 starts at $799, making it an affordable option with a high-quality touchscreen display.
Microsoft also took a moment to announce the Surface Hub 3, which is designed to improve hybrid working with AI-enhanced tools. This smart display represents a large digital whiteboard with a Windows operating system and integrated webcam and is destined to be a valid ally for companies and schools. The AI tools included are Cloud IntelliFrame and Copilot in Whiteboard, which will help power collaboration experiences.
In summary, Microsoft’s September 21 event brought to light a number of advanced Surface devices and highlighted the growing importance of Artificial Intelligence in the evolution of hardware and software. With the Surface Laptop Studio 2, the Surface Laptop Go 3 and the Surface Hub 3, Microsoft offers a wide range of solutions to meet the needs of users, from professionals to the new generations of students. It remains to be seen how these innovations will influence the technological landscape and how they will be received by consumers.
As a communications agency, Mediability supports Microsoft in the promotion of their new innovative devices, supporting their launch at a media level with the creation of videos, banners, landing pages, point of sale graphics and social assets. Our team tries to make the most of the innovations presented by our customers, offering an effective and personalized communication service to their needs.