Acer has won a new, perhaps unusual but extremely important award: the ConceptD 7 Ezel has won the Archiproducts Design Awards 2020 in the Lifestyle section. But what is it specifically about? Let’s put this remarkable result into context.
Very often nowadays, we tend to focus only on the practical functionality of any object and tend not to give due importance to the aesthetic factor. Fortunately, there are still some happy islands where design is concerned, where it is a founding principle and recognises its fundamental role in everyday life.
Archiproducts, splendid exception: what is it?
Archiproducts is perhaps the best existing example of this. The famous site represents a meeting place, an association, a space on reality which filters it by promoting beauty. It is a source of information on design and architecture, operating by grouping together the best brands in the sector (more than 3,500 specialised and qualified brands, and over 700 affiliates).
Amongst these, Acer is also present: a brand that has always focused on the aesthetic pleasure of its users. Archiproducts is not just a simple database, but a real search engine which over the years, thanks to the daily work, seriousness and quality shown, has become a real point of reference in the sector for millions of people (there are almost three million registered users).
The prize: Archiproducts Design Awards 2020
It is not uncommon for Archiproducts to hold contests or decide to distribute prizes, divided into various categories, to the partners that are part of its circuit. And in the last few days the spotlight has been on Acer, which, as mentioned, won the prize in the Lifestyle category at the Archiproducts Design Awards 2020.
The winner was the ConceptD 7 Ezel, which placed a strong emphasis on design and user experience in terms of comfort and handling. This aesthetically elegant and delicate model features NVIDIA® GeForce® RTX™ 2070 technology.
This is a range of products designed for all those professionals (e.g. creators, architects, video editors) who need a computer that can provide them with powerful graphics processing, but at the same time is different from gaming devices.
Mediability is proud to be at the side of a company that not only thinks about productivity, but also recognises the right importance of design and is attentive to these issues: a direction recognised and rewarded, even from the outside.