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PressMediaLAB alongside Pagani: the car as a work of art

The Pagani brand is known worldwide for its excellence in the design and production of high-performance automobiles. Founded in 1992 by Horacio Pagani, the company creates top-of-the-line cars, characterized by craftsmanship of ultra-light and innovative materials, a very high attention to detail and extreme customization. Pagani Hypercars are thus a masterpiece of engineering and design, a perfect synthesis between “Art and Science,” that Leonardesque-derived principle on which the company’s philosophy and its iconic creations are based.

Arriving from Argentina in the 1980s, Horacio Pagani has spent much of his life in the Modena area, the world’s most famous Motor Valley, collaborating early on with such emblazoned brands as Lamborghini and Ducati. Ever since he was a child, the founder dreamed of creating a car that could embody the essence of beauty and advanced technology, and in 1999, with his Zonda, he literally won over industry experts and enthusiasts alike with its futuristic design, exclusive finish, and exceptional dynamic performance.

In 2011, Pagani unveiled its newest creation, the Huayra. Again, the car immediately made headlines for its futuristic design and impressive performance. The Huayra was produced in limited numbers, and each example was customized according to customer requests. Finally, in 2022, Horacio brought the third chapter of the Pagani story to life with the fascinating Utopia, a work of art in motion that combines simplicity, lightness, and driving pleasure. As the name foreshadows, the new Hypercar represents a visionary and counter-trendy, utopian automotive idea, romantically far from the current meaning of automobile.

This year, the Pagani brand celebrates its 25th anniversary since its birth, an important milestone for a company that has been able to create a strong and recognizable identity in the world of luxury. Today, in fact, the Pagani brand is synonymous with that made in Italy capable of combining craftsmanship and innovation, art and science, creativity and production. Every year about 50 cars come out of the Pagani Atelier, made by skilled hands and visionary minds. That is why Pagani Automobili’s fame extends on a global scale and its cars are sought after by collectors all over the world.

Therefore, it is with great pride and enthusiasm that PressMediaLAB will follow the Pagani brand from today, taking care of its press office activities, thus collaborating with a company that has made and will make automotive history in Italy and around the world.


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