The TikTok phenomenon and the importance of responsible use of social

Tiktok, a new social network which became famous in the last years, is based on the sharing of video-contents lasting a few seconds up to a maximum of 3 minutes. These are videos of all kinds, including ballets, make-up tutorials, recipes and much more, so a huge variety of contents. The algorithm records the preferences of the users and offers them videos related to their interests in the ‘For you’ section, and then the users have always available contents which can entertain them.
The risk you can run in such a context is to enter a loop in which it is difficult to stop seeing videos, also thanks to their brevity.

TikTok’s mission is to ‘capture and present the creativity of the world, the knowledge and precious moments of life, directly from the phone. TikTok allows everyone to be a content creator and encourages users to share their passion and their creative expression through their videos.” Nevertheless, there is a risk that younger individuals may feel more compelled to participate in this platform. In fact, the more emotional the user, the more difficult it is to disengage from the social network in question. This also happens because the platform aims to engage the user as much as possible. For these reasons, it is essential to monitor the use of social networks, as they can disconnect the most susceptible individuals from the real world.

In order to learn more about social media and online communication, contact Mediability and we will be happy to help you set up a tailor-made advertising campaign based on your needs and those of your business.