It was 1895 when the Lumière brothers changed the history of communication, reality could not only be replicated with an image but could be reconstructed and reinvented; a scene could become eternal and unchanged in time.
Cinema is knowledge and information, it tells stories, it imagines the future, it allows us to document and to experience a new sensation, that of being there when things happen, of being a witness to an event and of sharing this sensation with others who, like us, have witnessed the same representation from the same perspective.
The black and white images of that silent train, which we have all seen coming towards us at least once, have evolved and transformed; sound has been added to the frames, then colour, the dimensions have become three and the interest in this art has continued to grow.
The medium ‘Cinema’ has enormous power.
Cinema is immediate, fast. The director decides which perspective to show and can, if he wants, ‘manipulate’ and ‘influence’ the audience at will as well as educate them by making culture in its broadest sense accessible to all.
Like all great inventions, cinema was a revolution.
Some jokes and characters have become so emblematic that they have influenced our language and our way of knowing things. “Frankly, I don’t give a damn”, “Phone home”, “Life is like a box of chocolates”… Who, reading them, has not imagined the moment when they were said?
Turin and cinema have always been connected and this link was sealed 20 years ago with the opening of the Cinema Museum, housed in the city’s quintessential symbol, the Mole Antonelliana.
Turin celebrates the 20th anniversary of the Cinema Museum by celebrating this art and becoming the “City of Cinema”.
2020 will be “a film a year long”, full of events and initiatives. A wonderful year for us communication lovers and, inevitably, film lovers.